I didn’t start Boot2Turf because I had a five-year plan.
I started it because I realized I needed it.
As a millennial woman who spent years chasing career milestones, I realized I had postponed joy. Boot2Turf became the space where I, and thousands of other women, could prioritize play without apology.
What started as a joke about NASCAR on TikTok became a reminder:
We deserve to experience the world we’re building.
Life isn’t made to always be optimized, it’s meant to be lived.