Our Origin Story

Boot2Turf began the way many great things do — organically.

What started as kiki-ing on TikTok about a trending cultural moment unexpectedly turned into 30 women booking flights and pulling up in real life. What was popular online became something we actually experienced together. And then something clicked.

The girlies weren’t just consuming culture through their phones. They were ready to step into the very events they’d been sending to the group chat but never quite committing to.

Within six months:

• 5,000+ women joined the club

• 14K+ followers built a thriving TikTok community

• 2 club events sold out

• And a new kind of modern social club was born

Joy Is Not a Luxury. It’s Maintenance.

—

FROM OUR FOUNDER

I didn’t start Boot2Turf because I had a five-year plan.

I started it because I realized I needed it.

As a millennial woman who spent years chasing career milestones, I realized I had postponed joy. Boot2Turf became the space where I, and thousands of other women, could prioritize play without apology.

What started as a joke about NASCAR on TikTok became a reminder:

We deserve to experience the world we’re building.

Life isn’t made to always be optimized, it’s meant to be lived.